RTDs are pre-mixed alcoholic drinks that come ready for consumption in a can or bottle. They offer convenience for on-the-go enjoyment without the need for additional mixers.

RTDs can be broadly categorized into three types: malt-based beverages (like hard seltzers and hard teas), spirits-based RTDs (premixed cocktails and shooters), and wine-based RTDs (canned wines or wine cocktails).

RTDs are popular in India due to their convenience, portability, and the growing trend of at-home cocktail culture. They cater to a younger, urban demographic looking for hassle-free and flavorful beverage options.

The primary consumers are young urban professionals (generally ages 22-44) who enjoy social gatherings, value convenience, and are open to trying innovative, lower-ABV beverages.

RTDs come in a wide variety of flavors—from fruity and citrusy to herbal and spicy. Many brands are now focusing on cleaner, low-sugar profiles, and even health-oriented flavor options, ensuring there is something to suit every palate.

RTDs generally have a lower ABV compared to straight spirits. Malt-based RTDs usually range from 4% to 5% ABV, while spirits- and wine-based RTDs can offer ABVs of 10% or higher.

RTDs offer the convenience of being ready to drink and are often seen as a lighter, more approachable option compared to traditional spirits. They are also marketed as a healthier alternative due to lower sugar and calorie content, especially in the case of hard seltzers.

Many RTDs, particularly hard seltzers and certain malt-based drinks, are formulated with lower sugar and calorie content. However, as with all alcohol, moderation is key and it's important to check nutritional information.

Globally recognized brands include bacardi , bombay sapphire , breezer and MR JERRYS CUCUMBER & ELDERFLOWER FIZZ. In India, consumers are increasingly finding local entrants that cater to evolving tastes in RTD cocktails and hard seltzers.

RTDs are popular for casual, social occasions—whether at home with friends, during small gatherings, or even on-the-go. Their convenience makes them ideal for after-work relaxation or impromptu parties.

With a young, urban population and a shift towards healthier and more innovative drinking options, RTDs are reshaping the Indian beverage landscape. They offer variety and ease, appealing to consumers looking to experiment beyond traditional drinks like whisky or beer.

RTDs are best served chilled. You can enjoy them straight from the can or over ice. They also work well as a base for creative cocktails, so feel free to experiment with garnishes like fresh fruit or herbs to enhance the experience.

Yes, the market now includes premium RTDs that boast sophisticated flavor profiles and high-quality ingredients, as well as lighter, lower-ABV options that appeal to health-conscious consumers. This diversity allows drinkers to choose products that suit their lifestyle and preferences.