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ICONiQ White Whisky
Overview
ICONiQ White Whisky, launched in September 2022 by Allied Blenders and Distillers (ABD) Ltd., is a premium blended whisky designed for a modern audience. A blend of imported Scotch malts aged in bourbon oak casks, select matured malt, and high-quality Indian grain spirits, ICONiQ White offers a smooth, creamy taste with a hint of spice. The brand made history by first launching in the metaverse (ABD MetaBar) before hitting the physical market. Since its launch, it has gained rapid popularity, becoming the fastest-growing whisky brand in the world, as per Drinks International's The Millionaires Club 2024. By March 2024, ICONiQ White had already sold 2 million cases across India.
Tasting Notes
nose
Fruity and nutty, with a delightful mix of vanilla, honey, and citrus. Woody undertones add depth and complexity.
finish
Long, lingering finish. Light spice complemented by honey and vanilla undertones.
palate
Smooth and creamy mouthfeel. Balanced sweetness with a touch of spiciness. Subtle hints of malt, oak, and dried fruit.
appearance
Golden
Story
ICONiQ White Whisky stands apart not just for its taste but also for how it was introduced to the world. Breaking traditional industry norms, it was first launched in the Metaverse at ABD's MetaBar, making it one of the first whisky brands to embrace virtual reality for marketing and engagement. Following its digital debut, it entered the physical market and quickly gained traction, especially among modern whisky enthusiasts looking for a smoother, more contemporary drink. Within just two years, it became the fastest-growing whisky brand worldwide, thanks to its unique blend of aged Scotch malts, bourbon cask maturation, and youthful branding. ICONiQ White continues to expand its presence across India, available in 750ml, 375ml, and 180ml bottles.
How To Enjoy
Neat
Best for enjoying its full aroma and rich character.
On the Rocks
Enhances its smoothness while softening the spice.
With Water
Opens up delicate fruity and nutty notes.
In Cocktails
Perfect for whisky-based drinks that highlight its creamy texture and balanced spice.
Pairing Ideas
Cocktail Inspirations
- ICONiQ Highball: A refreshing way to enjoy ICONiQ White with soda water or ginger ale, garnished with a lemon twist.
- White Whisky Sour: A smooth, tangy classic with fresh lemon juice and simple syrup.
- ICONiQ Old Fashioned: A classic mix with a sugar cube, bitters, and an orange peel garnish.
Food Pairings
- Grilled meats
- Smoky cheeses
- Rich desserts
Why Choose ICONiQ White Whisky
- First whisky brand to launch in the Metaverse.
- Sold 2 million cases within two years.
- Aged Scotch malts matured in bourbon oak casks.
- Perfect for both whisky connoisseurs and new drinkers.
- Designed for fun-loving consumers who enjoy experimenting with whisky.
Frequently Asked Questions
What is the taste profile of ICONiQ White?
It has a fruity and nutty aroma with hints of vanilla, honey, and citrus, delivering a smooth and creamy finish with a touch of spice.
What makes ICONiQ White different?
Its unique blend of imported Scotch malts aged in bourbon oak casks gives it a lighter color and distinct flavor profile compared to traditional whiskies.
Who manufactures ICONiQ White?
ICONiQ White is produced by Allied Blenders & Distillers (ABD), India's largest domestic liquor company.
Where can I buy ICONiQ White?
It is available at major liquor stores in India and online at Mansionz and Spencers.
How should I drink ICONiQ White?
You can enjoy it neat, on the rocks, or in cocktails like a Highball or Whisky Sour.
What is the alcohol content of ICONiQ White?
The ABV (alcohol by volume) is 42.8%.
What bottle sizes are available?
ICONiQ White comes in 750ml, 375ml, and 180ml bottles.
Final Verdict
ICONiQ White Whisky is a modern, premium blended whisky that breaks conventions with its light color, fruity aroma, and creamy finish. Whether you're a seasoned whisky lover or a new enthusiast, it offers a smooth and enjoyable experience at a great value. From its Metaverse debut to becoming the fastest-growing whisky brand, ICONiQ White stands out as an innovative and youthful whisky designed for fun-loving drinkers.
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